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“Nowadays, online brokerage houses offer an array of inexpensive services and eagerly await your business. You’ll probably never see their office or personally meet their staff.”

- Toni Turner, author of
A Beginner’s Guide to Day Trading Online

Online investing offers a convenient, inexpensive way for an experienced investor to manage his or her portfolio.

Services: Real-time quotes, research, investment information and tools, online trading, touch-tone trading, Web site account access, check-writing privileges, and margin loans.

Products: Full selection of traded securities and mutual funds.

Payment: The lowest trading fees available, typically as low as $8.00, but there are now options available for free online trading.

Benefits: The Internet allows you to research your investments with more ease and thoroughness than was previously possible. Plus, the electronic trading system provides an inexpensive alternative for making real-time trades with just the click of a mouse.

Disadvantages: No direct access to a licensed broker who can offer advice and make recommendations for your personal situation.

In her book, A Beginner’s Guide to Day Trading Online, Toni Turner offers the following suggestions for what to look for in an internet brokerage:

  • A Web site that is accessible and easy to navigate without a lot of slow, cumbersome graphics.
  • A well-organized trading screen with built-in safety guards to prevent data entry errors.
  • Access to real time quotes--current stock prices displayed on the screen.
  • A quick confirmation system.
  • Current portfolio updates and account balances.
  • Alternate ways of reaching a real broker--most importantly by phone.
  • Low margin rates--be sure to shop around.
  • A low--or no--minimum dollar amount to open an account.
  • The ability to conduct buy or sell stops, which instructs the system to buy or sell a specific security automatically when it hits a predetermined price.

 What is a Financial Advisor?

 Brokerage Firms

 

Mutual Fund Companies

 

 Banks

 

 Insurance Companies

 

 Online Investing

 

 

 

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