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Rising Customer Expectations
The MoneyPortals Solution is a suite of customizable products and
services designed to provide banks with a rapid design and content
development process for establishing an enhanced Web presence. Flexible
in application, each MoneyPortals component may be used separately
or in complementary combinations.
The Emergence of Financial Portal Components
More and more banks are transforming their Web sites into "Portals,"
which serve customers with financial information, money management
tools, and investment products. Portals combine various components
to strengthen the customer bond and create multiple streams of revenue,
including:
Content Solutions and Product Context
A well-executed content-based solution can expand a bank's position
to become a reliable financial advisor and services provider. Banks
that embed relevant product and services within educational and
topical financial content achieve two strategic goals:
- Enhancement of the customer experience
- Increased sales of bank products and services
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